Frontier / Branding

Melbourne based Frontier Expeditions offers immersive travel experiences to the world’s most rugged untouched regions. In late 2018 the company launched its nature and cultural focused tours throughout Asia Pacific. Focusing primarily on guided adventures such as trekking, kayaking, diving, skiing, and mountain biking. Frontier utalises local expedition leaders and expert naturalists, allowing their adventurers to receive an insider’s take on the destination that cannot be found in a guidebook or via a standard travel agency.

The branding objective was to create a fresh and clean logo mark, with an emphasis on nature, exploration, and adventure.
The clean sharp edges of the logomark are representative of a map, while the colour palette draws together a variety of references; from the “aussie green and gold” to the tropical backdrops found throughout Asia Pacific.